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New Arrivals

New Arrivals

Denim & Tees

Denim & Tees

III. SUBJECT / STYLIST

Meet Brie Welch

Meet Brie

IV. NEW ARRIVALS

Spring I Lookbook

Spring I

V. SUBJECT / STYLIST

Meet Kelly Mittendorf

Meet Kelly

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New Arrivals

New Arrivals

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FEATUREDaa

Denim & Tees

Denim & Tees

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SUBJECT / STYLISTaa

Meet Brie Welch

Meet Brie

Stylist and Art Director Brie Welch makes Roucha her own.

Free to select anything in the collection and mix with her own shoes, accessories and vintage, here's what she came up with......

Photographed in Brooklyn by Adam Katz Sinding

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NEW ARRIVALSaa

Spring I Lookbook

Spring I

SHOP Our First Spring Lookbook – New York City CLICK TO SHOP →

SUBJECT / STYLISTaa

Meet Kelly Mittendorf

Meet Kelly

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CLICK TO SHOP →

CLICK TO SHOP →

We make clothing for artists that expresses intellect, strength and ease.

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Unworn styles purchased full price can be returned indefinitely for exchange or store credit.