November 2017

I've dedicated my career to art and aesthetics by way of luxury fashion. I've been a Founder, Creative Director, Buyer and Stylist in the fashion industry for 15 years. I founded the luxury retailer Totokaelo in 2003 and grew it from a single door in Seattle to a bi-coastal and online specialty retailer globally acknowledged for curating the best in luxury fashion.

My interest in fashion and clothing isn't hollow. I engage because of fashion's ability to influence culture and the dominant social ideas. The clothing we wear is a visual representation of our values, and that representation matters and influences the world around us.

Within fashion, I resonate with designers who represent female strength, intellect and irreverence. I've been inspired and influenced by, among others, Martin Margiela, Phoebe Philo, Rei Kawakubo and Dries Van Noten.

I love my job. I love Paris and Milan fashion weeks and attending runways shows. However, with size 16 curves, finding clothing that I love and that fits, is a problem. There's a major disconnect between what's happening in fashion and the clothing that's available for women above a size 10.

ROUCHA is my solution. It's my favorite and most personal project to date. It is not a plus size collection. ROUCHA is a reimagining of fashion size and fit. I was educated in design, craftsmanship and textiles from fashion’s best. However, my understanding of fit is informed by the thousands of hours spent in the fitting rooms of my retail stores styling women of all shapes and sizes.

As a jumping off point I designed 55 styles, all sized on ROUCHA's height-weight chart, for women between 100 and 220 lbs. ROUCHA is effortless and easy to wear. It drapes without clinging to the body. Is oversized without adding bulk. And flatters while reflecting confidence and attitude.

Formalities aside, the clothes are dope and the fit is fucking awesome. I've tried every style on women sizes 4 to 18, with both thick and thin legs, curvy and straight hips, large and small chests, and it works.

ROUCHA is a new idea, and I’m asking you to take a risk with me. If the clothing and concept are compelling enough for you to purchase within the first 30 days, I’ll thank you with free shipping for life. (Fine Print)

I look forward to hearing your feedback and meeting as many of ROUCHA’s client’s as possible. I’m reachable at jill@roucha.com. I’m also taking select personal styling appointments — please email stylist@roucha.com for more details.

Best,



Jill Wenger
Founder
Roucha





Jill

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