Hello. We are Roucha. A fashion collection for women. Our Founder Jill Wenger (1) is known for curating the most forward and interesting in luxury fashion.(2)

When designing ROUCHA, she applied that same aesthetic. When defining ROUCHA’s fit, she threw everything out and started over.

ROUCHA is a fashion collection for women.

Standard size charts are linear and assume that as we get wider, we get taller —  that length and width increase proportionally. However, in reality, this is rarely the case. The average woman is five foot four inches, regardless of her clothing size.

ROUCHA’s approach is multi-dimensional. We design clothing for the broad range of women's bodies and not just the same body in different heights. Click here to learn more about Roucha's Size Chart.

Sounds complicated? It's not. Here are what some of our clients are saying

(1) roucha.com/founders-letter

(2) Says who? Interview Magazine, The New York Times, Vogue, Vogue Japan, Vogue Korea, Condé Nast, Business of Fashion, Monocle, WWD, Complex, Highsnobiety, GQ, Elle, Architectural Digest and W Magazine

Want Emails? We send sparingly. Mostly when we get new things.